# Marketplace

The AthleteHero marketplace is where goods and services can be bought for **FIT** tokens. The marketplace only accepts **FIT** coins. An AthleteHero NFT is required to make purchases within the marketplace.

### Items

Marketplace items include both physical goods and services. Some items will have a limited quantity available and sold as "first come, first serve."

Several goods and services from our corporate family (RacerSignUp Inc. and LogThatRun.com) will also be sold within the marketplace.

An example of some of the types of goods and services to be available in the marketplace are:

* Athletic clothing
* Athletic gear
* Training plans
* Coaching
* Race registration

### Operational Costs

The costs for manufacturing and providing the services and goods are funded through secondary sales of the NFT, future collections, and income from the existing corporate family of companies **Racer SignUp Inc.** and **LogThatRun.com**.

### Burning

When an item is exchanged for **FIT** coin within the marketplace, the tokens paid are burned off. Burning lowers the supply of tokens, thus increasing their rarity and value.